Yeah, I say “neat” a lot. But this project from Heineken is well, neat. It’s always interesting to see brands taking on altruistic social campaigns. The latest is Heineken’s Cities Project that aims to help restore 10 sites in cities across the U.S. Now in its fifth year, there’s actually been some progress made (it’s more than shameless marketing schtick) through crowdfunding of the 10 different sites. Partnering with the National Trust for Historic Preservation those that contribute to each or any of the ten, can claim some rewards: like magazine subscriptions, prints, or tickets to Bruno Mars.
The program says Curbed “differs from some other urban design crowdfunding projects by focusing on smaller, achievable projects, and partnering with local nonprofits to coordinate fundraising and oversee implementation.”
Like restoring a quirky piece of Seattle history—the prism glass sidewalks in Pioneer Square.
It’ll be interesting to see who gets funding and ultimately see some cities get some love.